Basically, marketing is the action or business of promoting and selling products or services, including marketing research and advertising. Marketing is the basic means of selling the newly product launched. But now the question arises, what is the best means of marketing.
Today, there are numerous ways and methods of marketing, but the most preferred is the bulk SMS marketing. But what are Bulk SMSs?
Bulk SMS is the act of spreading something especially information widely; of large number of SMS messages for delivery to phones. Chiefly, it is used by the enterprises, media companies, banks and consumer brands in order to promote their newly established product. There are various benefits of bulk SMS marketing over other types of marketing. Some them are submitted below:
- HIGHLY TARGETTED:
Gone are the days, when the businessmen thought, that their SMSs would land to some of the targeted customers. Earlier then, the businessmen sent SMSs to a large group of people without any information, but today the scenario is completely changed. Today only the targeted people receive the SMSs as they are either already connected with that particular company or they have granted the permission to send the SMSs. Therefore, Bulk SMSs are highly targeted, which is very favourable for all the industrialists.
- SHORT AND TO THE POINT:
It has been observed that people usually ignore the long advertisements, which constrains them to read long messages. An SMS itself is defined as Short Messaging Service. The bulk SMS, is created with a message which is short and to the point as it would be rated double if it crosses 160 length characters. Therefore it becomes user friendly for the readers as well as the tycoons, and so is considered as more advantageous for the industrialists.
Bulk SMS marketing is considered to be more reliable way of marketing than other modes of marketing, as unlike other sources of marketing, SMS marketing do not have any categories such as spam, which means that a small battle has been won against such difficulties. If these barriers are removed, then a lot of problems for the removed for the businessmen.
SMSs provide a personal touch to the tycoons as well as the clients. The SMSs can be sent with the customer’s previous graphical summary and current behaviour. And the achievement of this personal touch cannot be attained by any other form of marketing. Not only the buying behaviour behaviour but also various factors are also being analysed, factors such as locational factors, which is also a big reason to opt for SMS Marketing. Moreover, the SMSs are delivered to the potential customers within seconds.
- OPEN RATES:
According to the studies, 98% of the SMSs are delivered to the clients and is being read by them within 5 seconds of the delivery which is very high as compared to the E-Mail marketing which takes on an average of 48 hours to be opened and being read, moreover, it is not even confirmed that it would be read or directly deleted. Therefore, Bulk SMS Marketing is more open rated.
- LOW COST AND HIGH ROI:
Bulk SMS is the best source of Marketing for the Small and Medium Scale Industrialists as it is very cost effective and low maintenance way of marketing, whereas other sources of marketing are very high rated. The low set up cost and the low running cost can be only attained by the Bulk SMS Marketing Campaigns.
Bulk SMSs are also considered as the highest return on investment providing platform. Therefore, besides being low cost a good rate of return on investment is also being procured.
Therefore, it is being concluded that Bulk SMS Marketing is the best source of marketing as compared to others.